Saturday’s edition of NBC’s Nightly News featured TextInTheCity – a collaboration between Rip Road and the Adolescent Health Center at Mount Sinai Hospital, New York. Its creator, Katie Malbon, MD, described the popularity and value of the program, which allows doctors to communicate anonymously with hard-to-reach teen populations.
“TextInTheCity allows teens to send in anonymous questions that doctors respond to within 24 hours. The Center receives up to 50 inquiries a day, ranging from reproductive health to diet and disease.
This technological trend is expected to change medicine as we know it. It has the potential to improve the doctor-patient relationship in particular by providing greater accessibility, a freer flow of information, and more immediate responses.”