We enable brands to maximize the success of therapy

We are leaders in Patient Generated Health Data (PGHD). We develop software that captures and delivers the evidence patients need to understand the benefits of therapy and to become actively engaged in their care.

Rip Road’s Quality Management System is ISO 13485:2016
Certified by Nemko under certificate number 906132

When patients are actively engaged, brands are successful

To help patients get the most from therapy, and to maximize their success, Pharma brands must provide patients with the tools and support needed to:

Learn if a medication is working

Stay on therapy longer

Have informed discussions with healthcare providers

Why are actively engaged patients so important?

Actively engaged patients get more from therapy

The barriers to active involvement

A lack of feedback on how patients are doing on therapy, can cause them to have questions and concerns which create doubts about the benefits of therapy.
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In today's healthcare climate, clinic visits are getting shorter and are increasingly being delivered remotely, often leaving patients with an incomplete understanding of their condition, their progress, and their therapy.

Patients end up acting inconsistently, relying on memory or making decisions based on how they feel in the moment. They just don’t have the evidence needed to become actively engaged in the management of their conditions.

Eventually, uninformed patients disengage from care and discontinue therapy.

Actively engaged patients better manage their conditions

Engaged patients are more aware of their condition, understand whether a medication works, feel more cared for, have informed discussions with doctors and stay on therapy. They self-manage their condition and have improved health outcomes.

Pharma brands can help patients get the most from therapy, and maximize their own success, by providing the evidence they need to be actively involved.